44% of millennials (a majority of the workforce in 2022) are driving the modernization of the sales process from seller-focused to seller-free. The truth is, today's B2B buyers want to research products and solutions on their own time with their own tools.
It's essential for both sales and marketing teams to enable B2B buyers to do their own research supported by relevant resources and collateral that:
How? Customer evidence.
In this guide, we're diving into customer evidence and serving up tips for acquiring, reviewing, and sharing customer evidence to engage buyers and convert them into delighted customers.
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